This is a great feat to be even off the ground due to all the regulations that they have had to go through. The one thing that I would like to see them achieve is a higher than the X-prize altitude of only the beginning of space. Going to possibly 100mi or higher rather than only the 62mi of course also doing this more than what is needed just to win the prise would I think spark interest in taking these sub orbital rides if the price is right.
From these same groups a new prise for orbital flights should be put up, to start in getting prices to come down.

I totally agree Harold. The recent news that another space tourist will be paying the $20 mill price tag to venture to the ISS struck an idea with me. If there are billionaires that would gladly pay that much for a hop into orbit, then shouldnt there be some who would pay $100 mill for a trip to Mars? I envision, over a ten year period, the contruction of a interplanetary vessel that would not land on Earth or Mars but just ferry passengers inbetween. Of coarse, a single stage to orbit craft is needed to transport crew to and from the surface of Mars, but for Earth all you need is a disposable 'Gemeni' re-entry capsule which Im sure the russians can provide.
A partnership of Space Adventures, Russia and the Mars Society should be able to get it done. You sell 5 of the 7 seats to tourists paying 100 mill and they train to assist the two primary crew members. Hours of their day will be dedicated to setting up infastructure on Mars: greenhouses, local material processing plants, etc. They spend 2 years total, 1 in transit and 1 on the surface, in this voyage. Additional trips to Mars will be available, maybe at a reduced cost, and people would get their chance to live on Mars. Companies can prove they are truly ahead of the competition by claiming a spot on Mars and even doing buisness via the net from Mars. Within the next ten years enough goods from Earth could be transported to Mars to build very comfortable living conditions. The first priority of the initial missions should be to construct a brick motel so that future travelers will have a very real destination. Hilton or Embassey could then purchase it and market it. Whatever the details, it is vital that when we go, we get buisness involved or it won't last. People can only watch others enjoying a trip like this for so long before resentment sets in. As Apollo showed, if people don't think that they can one day go, intrest dies out.